“People don’t follow facts. They follow what they believe.”
– Adapted from The Power of Belief
Belief is the engine behind every movement.
Not facts.
Not evidence.
Not logic.
Belief.
In our new book, The Power of Belief, we explore how deeply held convictions—conscious or unconscious—shape not only our individual lives, but our politics, institutions, healthcare systems, and national identities.
Look at leadership. Donald Trump has demonstrated—whatever one’s political stance—how powerful belief can be. He believed in his message. He embodied it. And he inspired millions to believe in it too.
Whether that belief was about reclaiming a country, fighting “a system,” or challenging institutions—it wasn’t facts that moved people. It was belief. The same psychological dynamics that drive personal transformation also drive populist movements and leadership momentum.
This isn’t about praise or criticism. It’s about understanding:
Belief is more contagious than reason.
And the most influential figures are not always the most credentialed—but often those who know how to embody and project belief with absolute conviction.
This same principle plays out across all domains.
In healthcare and social services:
- If providers believe that healing is possible, outcomes shift.
- If teams believe in the resilience of those they serve, relationships transform.
- If systems believe people are “non-compliant,” they build barriers instead of bridges.
Belief creates culture.
Culture shapes behavior.
Behavior reinforces belief.
It’s a loop—unless we interrupt it with awareness.
The Power of Belief isn’t just a clinical book. It’s an invitation to look at the operating system behind everything. What beliefs are shaping your world? Your organization? Your leadership?
And what would change if you believed something different?
Insight in Action
Pause and reflect:
What belief am I projecting in my work—even without saying a word? And is that belief aligned with what I want to see grow?
Spotlight:
Now Available: The Power of Belief
By Mardoche Sidor, MD, Karen Dubin, PhD, LCSW, and the SWEET Institute
Explore how belief creates identity, influence, and impact—across life, systems, and society.
Closing Words:
Every system is powered by belief.
Change the belief, and the system begins to shift.